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An online magazine about Korean culture, food and hallyu based in Toronto, Canada

Support Asia FM! Bring K-pop to Toronto’s airwaves!

Image courtesy of Asia FM

It’s no secret that I love music! I write about K-pop quite a bit and there are also a few posts on Korean-Canadian musicians. I also tend to cover a lot of events that have a musical influence – from concerts to music/K-pop talent shows to festivals. Why? Because regardless of the fact that I can’t carry a tune – trust me, me singing in a noraebang (노래방) is not a pretty sound – I understand the importance of music. Good music makes us happy, gives us energy, picks us up or calms us down. I listen to music pretty much constantly – at work, on my commute, while running, while writing – and would love to be able to hear some of my favourite Korean and Korean-Canadian artists and groups on the radio here, in Toronto.

Which leads me to the reason for this post. A while back I wrote an article about a potential new radio station called Asia FM. Well, they need our help! They submitted an application for a licence for an FM radio station in Toronto but so did others SO they need everyone who is interested in Asian music – K-pop, J-pop, C-pop and other east Asian music – and Asian-Canadian music to contact the CRTC and show your support. I have! If you want to hear K-pop, Korean-Canadian and other Asian music on the radio in Toronto, you should too!

A call to action from Asian FM (the following information is from Asia FM in their own words)

Asia FM is applying to the CRTC (Canadian Radio-Television and Telecommunications Commission) for a licence to operate an FM radio station in Toronto. The channel concept is an English language radio station with a focus on East Asian and South-East Asian music and people. We are asking for your support by filing a supporting intervention with the CRTC.

Background

The CRTC has opened a call for applications regarding 88.1 MHz on the FM dial in Toronto. Twenty two applications have been submitted. The types of formats proposed include: adult music, easy listening, indie music, news and business talk, Christian and multi-ethnic radio.

Our Application

Asia FM Toronto will empower the English-speaking East Asian and South-East Asian community in Toronto by correcting the underexposure of Asian music and viewpoints in the current media landscape

The music format of Asia FM will primarily consist of popular artists/bands from Korea, Japan, China, Vietnam, and the Philippines. Heavy emphasis will also be placed on giving Asian Canadian artists significant broadcast exposure.

Further information about our application or to download a copy of our application please go to:

Voice Your Support

Comments can be filed with the CRTC website.  Click Submit, then follow the instructions to submit an intervention/comment – it will not take much time.

Our application number is: 2011-1616-1: Tosan Lee (OBCI)

The deadline for submitting an intervention is April 2, 2012.

The CRTC listens to public demand and your feedback weighs heavily in the CRTC’s analysis.

If you have any questions, please do contact me any time.

Thank you for your generous support.

Sincerely,

 

Tosan Lee

CEO, Asia FM

Tosanlee(at)alltv(dot)ca

Goals

Asia FM will:

  • Provide Asian-Canadians with a platform to voice issues that matter to them
  • Create new opportunities for Asian Canadians in broadcast media and journalism
  • Provide broadcast exposure for Asian Canadian musicians
  • Encourage cross-cultural integration within both the Asian community and the broader Canadian community as a whole
  • Make Asian music, specifically C-Pop, K-Pop, J-Pop, P-Pop, V-Pop, and M-Pop, accessible to a broad spectrum of listeners via an English-language broadcasting platform
  • Encourage Pan-Asian unity and positivity within the Asian community
  • Improve social cohesion within the 2nd generation Asian community
  • Deliver a uniquely Asian Canadian point of view on all issues
  • Broadcast in-demand music that is currently unavailable on the public airwaves in Canada

Channel Overview

East Asians are a large and growing population with significant economic importance in the GTA. There is, however, a severe lack of representation for East Asian Canadians on the radio. Although there are a few marginal foreign language ethnic programming blocks that cater to some segments of this population, second and third generation Canadians of East Asian descent, and English speaking East Asians in the GTA in general, are woefully underserved in terms of access to both Asian popular music and spoken word programming reflective of their interests and viewpoints.

As the first Asian music station in Canada, Asia FM Toronto will transform the Toronto radio market, making it properly reflective of its population.

We want to hear what you think!